15% Vitamin C

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Bring on the brightness! With an optimal concentration of 15% Vitamin C, potent active ingredients and Ayurvedic superfoods, we created this serum to brighten, repair and hydrate the skin while reducing the appearance of dark spots. The results: an all-natural radiant glow.


The Sunrise Glow Serum is power-packed with 15% Vitamin C – an unheard-of amount of brightening goodness! But that’s not all…

This vegan, cruelty-free morning (really, all day) formula is loaded with traditional Ayurvedic superfoods including Turmeric and Ashwagandha, coupled with potent actives such as pure Vitamin E, Ferulic Acid, Niacinamide and Hyaluronic Acid. These skin essentials work in perfect harmony to reduce the appearance of dark spots and redness, fight free radicals, hydrate and rejuvenate while leaving a healthy glow.

usage & storage

USAGE: First thing’s first – 15% Vitamin C is ultra-powerful, so we recommend testing the product on a small area before full application and potentially starting with every other day usage based on sensitivity.

Then, after cleansing, apply our gold standard Sunrise Glow Serum in the morning and before moving on to moisturizer. Go ahead, be generous – we’ve specifically formulated this serum for the face, neck and body. We suggest giving it some time to fully absorb into the skin before heading out the door and exposure to the sun.

STORAGE: Keep it fresh! Our ingredients are happiest when stored in a cool, dark place and pack the most punch when used immediately. Due to the nature of pure L-Ascorbic Acid (Vitamin C), it’s best to keep the product away from direct light (sunlight or otherwise) or any heat source. We also recommend keeping it away from moisture or water. After the first use, feel free to store in a standard refrigerator to help maintain the serum’s potency and effectiveness.

WHAT TO EXPECT: Such a high level of Vitamin C, while wildly effective, can cause a shift in color from milky, pale yellow to rich orange. Not to worry if that happens as it is natural for such a high concentration of Vitamin C. To minimize those shifts (especially in warmer temperatures) and help our ingredients stay fresh, store in a cool, dark, dry place like a fridge.

If your serum’s texture feels lighter than expected, or to reactivate the infamous “indē wild glow,” simply empty the pipette fully before affixing the cap, and then shake the bottle to give the ingredients a chance to (re)mix and mingle.

Notice a slight tingling? To acclimate your skin to the Vitamin C, start using it twice a week in the morning mixed with your moisturizer. If you aren't experiencing any redness or stinging the next day, bump it up to every other day—and then every day (before your moisturizer) if your skin can handle it.


VITAMIN C: Brightens and repairs visible impacts of environmental stressors, aiding in balanced, rejuvenated skin.

VITAMIN E + FERULIC ACID: Moisturizes and helps to protect the skin from sun damage while providing a soothing effect.

HYALURONIC ACID: Draws in moisture from the air and locks it into the skin.

NIACINAMIDE: Relieves redness and hydrates, while helping to reduce the size of enlarged pores.

*free of: fragrance, drying alcohols, silicones, SLS, parabens, formaldehydes, phthalates, essential oils, mineral oil

Aqua/Water/Eau, Ascorbic Acid, Propanediol, Coco-Caprylate, Polysorbate 20, Niacinamide, Tocopherol, Phenoxyethanol, Glycerin, Bisabolol, Ferulic Acid, Polyacrylate Crosspolymer-6, Curcuma Longa (Turmeric) Root Extract, Withania Somnifera Root Extract, Ethylhexylglycerin, Sodium Hydroxide, 1,2-Hexanediol, Biosaccharide Gum-4, Sodium Hyaluronate, Caprylyl Glycol, Scenedesmus Rubescens Extract.

more information

Generic Name:Serum

Net Quantity:30 ml

    15% VITAMIN C
    15% Vitamin C
    15% Vitamin C
    15% Vitamin C
    15% Vitamin C
    15% Vitamin C

    15% vitamin C

    At optimal concentration, 15% Vitamin C allows for extraordinary antioxidant and age-defying benefits. Our in-house expert team recommends daily use for protecting against oxidation (ahem, catalyst for fine lines and wrinkles!), giving the skin an overall, even glow. This potent ingredient de-stresses the skin and promotes overall skin firmness for youthful, brighter, supple results.

    1% ashwagandha

    An acne treating herb, Ashwagandha fights active blemishes while helping to prevent new impurities. It’s pore-unclogging properties also aid in reducing the appearance of scarring and repairing inflammation. This superfood calms, nourishes, and revives the skin, relieving it from stress. Results overtime are reduction of inflammation, redness, and even fine lines and wrinkles.

    1% turmeric

    Turmeric has earned its Ayurvedic stripes for centuries. This age-old Indian spice has a range of soothing and therapeutic properties for the mind, body and soul. Much like Vitamin C, Turmeric also firms and tightens overall skin elasticity, while speeding up the skin’s ability to form new and healthy tissue. This detoxifying ingredient also brightens the skin, leaving a natural glow.


    A form of Vitamin B3, this powerful ingredient moisturizes, brightens and helps build protein within the skin.


    Proven to improve smooth skin texture, propanediol adds and locks in moisture.


    This highly soothing and ultra hydrating ingredient is naturally derived from coconut oil.

    Polyacrylate Rosspolymer

    This synthetic polymer helps to stabilize formulas while protecting the skin’s surface.


    Proven to improve smooth skin texture, propanediol adds and locks in moisture.

    Polysorbate 20

    Known for its fragrant neutralizing properties, Polysorbate 20 also smooths the skin.


    Though a synthetic preservative, Phenoxyethanol is often used in natural formulations in place of parabens to prevent microbial growth and for stability.


    This preservative enhances the anti-microbial properties of other ingredients in a formulation.

    a conscious beauty ecosystem made for you

    Our team of dermatologists, experts and Ayurvedic practitioners understand unique and common skin concerns. Our products are especially formulated to target hyperpigmentation, acne scarring, sensitivities, and more.

    skincare, uncomplicated

    Just call our serums the jeans + T-shirt of your regime. We’ve simplified your skincare regime by packing our products with all-in-one intentional, high-impact, powerful ingredients.


    Skincare doesn’t only apply to deep pockets, it’s meant for everyone. We’ve sourced the finest of ingredients with optimal efficacy while keeping accessibility top of mind.

    expert approved

    • Lalita Iyer

    • Nidhi Pandya

    Innovative Cosmetic Chemist
    The AM and PM multipurpose serums contain tried and tested actives along with ancient Ayurvedic herbs that can fix many of your skincare needs.

    Our AM serum is packed with powerful actives like Ascorbic Acid in the right proportions with Ferulic Acid and Vitamin E, which can help stimulate collagen to improve skin elasticity and fight free radicals, which helps prevent UV damage and skin aging. Turmeric and Ashwagandha are both soothing antioxidants and anti-inflammatory ingredients that and can help brighten skin while improving overall skin tone for a more radiant appearance.

    Our PM serum is truly a game changer due to the powerful combination of Bakuchiol, that can prevent the appearance of fines and wrinkles, improve skin texture, and act as an antioxidant, while Amla and Saffron, can brighten your skin and restore a natural glow on your face.

    3rd Generation Ayurvedic Practitioner
    Turmeric is also known as Kanchani which means gold and has the ability to provide a gold hue to the skin. Suitable for all three doshas and possessing anti-bacterial, anti-fungal as well as anti-viral properties, it can help with removal of toxins on the skin. Ashwagandha, known to be Balaprada (provides strength), and Shophahara (reduces swelling) has significant antimicrobial and anti-oxidant action, protecting the skin from free radicals and pollution. As the skin gets exposed to environmental pollutants, free radicals and unhealthy microbes during the day time, it is important to find powerful agents that are constantly protecting the skin and conducting repair. Ashwagandha and turmeric combine to do exactly this job in the indē wild AM serum.


    Which skin types are indē wild products most suitable for?

    Our products are carefully formulated to assist all skin types, tones, unique skin needs such as hyperpigmentation or acne scarring, and sensitivity level. Each is dermatologically designed and tested, and are loaded with Ayurvedic nutrients as well as science-backed ingredients that help reduce dark spots, brighten, heal and soothe blemishes, and much more - giving the skin that boost of supple, hydrated life it yearns for! Think of it as your skin’s protein supply!

    Why do I feel a mild tingling sensation when applying the Vitamin C Sunrise Glow Serum for the first time?

    Skin feeling a little tingly? Don’t stress, it’s part of the process! You may experience a slight zing causing your skin to feel more sensitive. Our advice is to use it in smaller doses spread across the week, for maximum and safe results.

    What if my Vitamin C Sunrise Glow Serum changes in color or I notice a smell develop?

    You may notice that your serum goes from pale or milky yellow to deeper orange or that overtime, there are shifts in smell common for high concentrations of Vitamin C. We’ve intentionally packed our Sunrise Glow Serum with 15% Vitamin C, a safe but infrequent level of this potent and wildly effective ingredient. To avoid such shifts, we suggest storing our Sunrise Glow Serum in a refrigerator or other dry, cool, dark place.

    I’m noticing a layer of oil in the Sunrise Glow Serum bottle - what should I do?

    Our Sunrise Glow Serum contains Coco-Caprylate which is derived from coconut oil. As such, you may notice a thin layer of oil form at the top of your serum. Simply shake the bottle before usage if that happens to reunite our ingredients.

    How are the products packaged?

    Our products are first packaged in a glass or other container/dropper made using recyclable glass, then packaged in to what we call ‘secondary packaging’ or the inner box, and finally with our indē wild shipper box.

    More Information

    Generic name: Serum

    Net Quantity: 30 ml

    Shelf Life: 12 months

    Manufactured by:

    Ador Multiproducts Limited A-4&5.Rural Industrial Estate,
    Kattukuppam, Manapest Post,
    Puducherry 607 402

    Marketed By:

    Inde Wild Private Limited
    Vikash Kunj, 1159, Vikas Puri,
    New Delhi, West Delhi, Delhi, 110018

    Country of origin: India