To the beautiful soul reading this --- you’re our muse, and we want to thank you for inspiring us.

The core of our brand is and will always be our community… so much so that our entire product development strategy begins with the indē wild woman (you!). Before even thinking about ingredients or any of the details that come with building a brand, we set out on a journey to create a people powered movement – one that would shed light on society-driven insecurities and redefine beauty. And so, we continually asked you, our community, “how can we change the narrative together?”

Over 20,000 of you shared stories of your dual-identity – one that respects culture and tradition while also being forward thinking. We heard you and pulled from the best of Ayurveda and modern dermatology. You told us about your concerns – hyperpigmentation, acne scarring, dullness, and sensitivity – and we took notes. You asked for real people and real skin in our marketing, and we delivered with a 0% Photoshop promise. You asked for education, and so we worked hand-in-hand with our expert board to break down the intimating lingo of skin science.

And now, here we are… strong, resilient, independent, unapologetic. Welcome to indē wild -- created by Diipa and co-founded by you!

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ICYMI, catch our launch video here.

Have a product or ingredient idea in mind? Shoot us a note at you@indewild.com. We can’t wait to hear from you!