76 total reviews

Regular price
Regular price
Sale price
Tax included. Shipping calculated at checkout.

Power Couple: AM and PM Serum

The daily duo that started it all. Our AM and PM Serum unite in a power couple focused on reaching your skin’s true potential. 

Why it works together: Our AM Serum protects your skin throughout the day from free radicals produced by external aggressors including pollution and UV light. This decadent hero is fortified with potent actives and the most powerful antioxidant L-Ascorbic acid along with Ferulic acid, Vitamin E, Niacinamide, Ashwagandha and Turmeric to brighten, fade hyperpigmentation and soothe skin. Containing 8 beneficial ingredients in one product, it keeps your skin protected, hydrated and ready for the day. The result? That indē wild glow. 

Our PM serum was formulated with one thing in mind, amplified overnight restoration. With plant-based retinol alternative (Bakuchiol) for serious youth renewing benefits, this overnight serum is safe for all skin types and tones, as well as for those with sensitive skin. The serum is a blend of science-backed ingredients like Squalane and strengthening Tripeptide Complex alongside Saffron and Amla for renewed radiance and optimal overnight repair.

    AM + PM
    AM + PM
    AM + PM
    AM + PM
    AM + PM
    AM + PM
    AM + PM

    "I love the AM PM set! It’s the best thing on my face. After use of a couple days itself, my skin feels softer! Looking forward to how it works it’s magic! Thanks for creating a Ayurvedic based skin serum!"

    Misha Y.

    "This is my second set and I love the products. It’s so magical for my skin. I look forward to washing my face at night and applying the night routine. So soothing."

    Anandita S.

    "A wonderful experience. Such easy steps and the most rewarding results. I absolutely love everything about the serums (the scent, the feel, the scent) and the women who stand behind the products, especially the way they choose to impact this world!"

    Helen S.

    1% Ashwagandha

    An acne treating herb, Ashwagandha fights active blemishes while helping to prevent new impurities. It’s pore-unclogging properties additionally aids to reduce the appearance of scarring, and repair inflammation. This superfood calms, nourishes, and revives the skin, relieving it from stress. Results overtime are reduction of inflammation, redness, and even fine lines and wrinkles.

    1% Bakuchiol

    An Ayurvedic alternative to retinol, Bakuchiol is especially safe for sensitive skin as well as pregnant or breastfeeding women. This natural ingredient is derived from the babchi plant, and specifically from its leaves and seeds. For generations, Bakuchiol has been used in ancient practices for its soothing and impurity clearing properties which heals and calms the skin. While soothing the skin, it also works to visibly reduce the appearance of pores and promote skin firmness.

    1% Turmeric

    Turmeric has earned its Ayurvedic stripes for centuries. This age-old Indian spice has a range of soothing and therapeutic properties for the mind, body and soul. Much like Vitamin C, Turmeric also firms and tightens overall skin elasticity, while speeding up the skin’s ability to form new and healthy tissue. This detoxifying ingredient also brightens the skin, leaving a natural glow.

    1% Amla + Saffron

    This power-duo is the perfect combination for restoration and rejuvenation of the skin. While Amla acts as a natural, Ayurvedic astringent for clearer skin, Saffron is known for fading dark spots for even, glowing skin.

    15% vitamin C

    At optional concentration, 15% Vitamic C allows for extraordinary antioxidant and age-defying benefits. Our in-house expert team recommends daily use for protecting against oxidation (ahem, catalyst for fine lines and wrinkles!), giving the skin an overall, even glow. This potent ingridients de-stresses the skin and promotes overall skin firmness for youthful, brighter, supple results.

    3.33% Squalane

    Hydration, oil control, and age-defying - just a handful of this power ingredient’s capabilities. Squalane, when applied topically as in the Sunset Restore Serum, boosts moisture, soothes and prevents irritation, leaving behind soft, supple skin.

    1% Niacinamide

    A form of Vitamin B3, this powerful ingredient moisturizes, brightens and helps build protein within the skin.

    0,5% Tripeptide Complex

    Peptides help build essential proteins that the skin years for such as collagen and elastin, resulting in youthful, supple and rejuvenated skin.

    15% Vitamin C Sunrise Glow Serum

    Aqua/Water/Eau, Ascorbic Acid, Propanediol, Coco-Caprylate, Polysorbate 20, Niacinamide, Tocopherol, Phenoxyethanol, Glycerin, Bisabolol, Ferulic Acid, Polyacrylate Crosspolymer-6, Curcuma Longa (Turmeric) Root Extract, Withania Somnifera Root Extract, Ethylhexylglycerin, Sodium Hydroxide, 1,2-Hexanediol, Biosaccharide Gum-4, Sodium Hyaluronate, Caprylyl Glycol, Scenedesmus Rubescens Extract.

    1% Bakuchiol Sunset Restore Serum

    Caprylic/Capric Triglyceride, Squalane, Emblica Officinalis Fruit Extract, Rosa Canina Fruit Extract, Bakuchiol, Helianthus Annuus (Sunflower) Seed Oil, Phenoxyethanol, Cetearyl Ethylhexanoate, Ethylhexylglycerin, Sorbitan Isostearate, Crocus Sativus Flower Extract, Portulaca Pilosa Extract, Sucrose Cocoate, Palmitoyl Tripeptide-38.

    a conscious beauty ecosystem made for you

    Our team of dermatologists, experts and Ayurvedic practitioners understand unique and common skin concerns. Our products are especially formulated to target hyperpigmentation, acne scarring, sensitivities, and more.

    skincare, uncomplicated

    Just call our serums the jeans + T-shirt of your regime. We’ve simplified your skincare regime by packing our products with all-in-one intentional, high-impact, powerful ingredients.


    Skincare doesn’t only apply to deep pockets, it’s meant for everyone. We’ve sourced the finest of ingredients with optimal efficacy while keeping accessibility top of mind.

    expert approved

    • Lalita Iyer

    • Nidhi Pandya

    Innovative Cosmetic Chemist
    The AM and PM multipurpose serums contain tried and tested actives along with ancient Ayurvedic herbs that can fix many of your skincare needs.

    Our AM serum is packed with powerful actives like Ascorbic Acid in the right proportions with Ferulic Acid and Vitamin E, which can help stimulate collagen to improve skin elasticity and fight free radicals, which helps prevent UV damage and skin aging. Turmeric and Ashwagandha are both soothing antioxidants and anti-inflammatory ingredients that and can help brighten skin while improving overall skin tone for a more radiant appearance.

    Our PM serum is truly a game changer due to the powerful combination of Bakuchiol, that can prevent the appearance of fines and wrinkles, improve skin texture, and act as an antioxidant, while Amla and Saffron, can brighten your skin and restore a natural glow on your face.

    3rd Generation Ayurvedic Practitioner
    Turmeric is also known as Kanchani which means gold and has the ability to provide a gold hue to the skin. Suitable for all three doshas and possessing anti-bacterial, anti-fungal as well as anti-viral properties, it can help with removal of toxins on the skin. Ashwagandha, known to be Balaprada (provides strength), and Shophahara (reduces swelling) has significant antimicrobial and anti-oxidant action, protecting the skin from free radicals and pollution. As the skin gets exposed to environmental pollutants, free radicals and unhealthy microbes during the day time, it is important to find powerful agents that are constantly protecting the skin and conducting repair. Ashwagandha and turmeric combine to do exactly this job in the indē wild AM serum.


    Which skin types are indē wild products most suitable for?

    Our products are carefully formulated to assist all skin types, tones, unique skin needs such as hyperpigmentation or acne scarring, and sensitivity level. Each is dermatologically designed and tested, and are loaded with Ayurvedic nutrients as well as science-backed ingredients that help reduce dark spots, brighten, heal and soothe blemishes, and much more - giving the skin that boost of supple, hydrated life it yearns for! Think of it as your skin’s protein supply!

    Are indē wild ingredients non-comedogenic?

    Yes. We work hand-in-hand with our labs and expert board to carefully source all of our ingredients to ensure they are safe for all skin types, calming and packed with antioxidants that help to prevent irritation. That said, we suggest patch testing any product (and any ingredient) you haven’t tried before and consulting with your dermatologist for specific skin concerns and remedies.

    Why do I feel a mild tingling sensation when applying the Vitamin C Sunrise Glow Serum for the first time?

    Skin feeling a little tingly? Don’t stress, it’s part of the process! You may experience a slight zing causing your skin to feel more sensitive. Our advice is to use it in smaller doses spread across the week, for maximum and safe results.

    What if my Vitamin C Sunrise Glow Serum changes in color or I notice a smell develop?

    You may notice that your serum goes from pale or milky yellow to deeper orange or that overtime, there are shifts in smell.

    Not to worry, this is common for high concentrations of Vitamin C. We’ve intentionally packed our Sunrise Glow Serum with 15% Vitamin C, a safe but infrequent level of this potent and wildly effective ingredient. To minimize such shifts, we suggest storing our Sunrise Glow Serum in a refrigerator or other dry, cool, dark place away from windows, a heat source (including sun and natural light) and moisture.

    Is the 1.0% Bakuchiol Sunset Restore Serum safe to use whilst pregnant/nursing?

    Not only did our team of dermatologists and experts have this very topic in mind while formulating, but our Founder, Diipa herself was pregnant during our testing and development phases. She used our products throughout her pregnancy, breastfeeding, and now postpartum. Having said that, and as everyone’s skin type and sensitivities vary, we strongly recommend asking your dermatologist or medical professional prior to any usage. Assuming your doctor has given the green light, please don’t forget to patch test on a small area (i.e. your arm) before full application. Avoiding the harsh effects that retinol may have on your skin, we opted for a natural alternative (Bakuchiol) instead, giving you the same results in a more gentle, vegan way. For more information about our ingredients, how-to-use videos, customer reviews, and much more, visit the PM Sunset Restore Serum product page.

    How are the products packaged?

    Our products are first packaged in a glass or other container/dropper made using recyclable glass, then packaged in to what we call ‘secondary packaging’ or the inner box, and finally with our indē wild shipper box.

    More Information

    Generic name: Serum

    Net Quantity: 30 ml

    Shelf Life of the 15% Vitamin C serum: 12 months

    Shelf Life of the 1% Bakuchiol Serum: 24 months

    Manufactured by:
    Ador Multiproducts Limited A-4&5.Rural Industrial Estate,
    Kattukuppam, Manapest Post,
    Puducherry 607 402

    Marketed By:
    Inde Wild Private Limited
    Vikash Kunj, 1159, Vikas Puri,
    New Delhi, West Delhi, Delhi, 110018

    Country of origin: India